The Rise of the Data Sorcerer:
Marketing departments: all the same in their struggles. How do I accurately target customers to get my brand message? How do I increase my relevancy? How do I possess the arcane secrets of The Ancient order of the Golden Dawn? Enter the Data Sorcerer. You may have heard of Data Scientist, but this marketing asset comes with a little something extra. One-part hacker, one part math genius, one part ancient magus able to transmute lead into gold, this position will fit right in on your marketing team.
Off the cuff:
“We need to have a mobile play. What platform should we develop for?” The question that’s all the buzz in board rooms these days.
With a rapidly shifting millennial customer base, companies are increasingly having to develop a platform that meets these on the go consumers. Apple has begun sun setting the Apple Watch experience in favor their new gamble, Apple Leather Cuff inspired by the fashion trends of Creed singer Scott Stapp. “It’s great. It got a 2 inch wide leather strap, plus I can watch Orange is the New Black”.
Arrive in Style:
First there was the UberX, then for the discerning connoisseur of travel there was the Uber Black. Uber, looking to address how to assist customers in flaunting their wealth, is seeking to expand vehicle options beyond the morass of Hondas Civics with it’s newest foray into the luxury market, the uber Royal.
New to this exciting mode of travel? Four shirtless, Adonis like men show up at your house, carrying a golden plated carriage, lined with red silks. You climb in and they carry you to your destination. “I was looking to make some quick cash on the side, but what really sold me was the app, its super easy to adjust availability ” quoted on of our drivers when we gave it a test.
See and Be Seen
Haven’t heard of Warby Parker? This quirky company, with the slogan, “Like TOMS but for your face,” is a former startup turned eye glasses super shop. The company started selling low-priced, hipster-friendly glasses, but is now making waves with its signature Opera Binoculars.
Vintage is all the rage, and things don’t get much more vintage than this: these miniature binoculars first debuted in Victorian-era London. “They have a real passion for optics, so for every pair of Opera Binoculars you buy they give one pair to a child in need in Africa. Also they’re perfect for Bonaroo,” said one UCLA student.